The Little Cookbook of New Product Development

Author: Thom Poole ISBN: 978-1-4709-7680-4 Print Details: 7.44" x 9.68", perfect bound paperback, white interior paper (60# weight), black and white interior ink, white exterior paper (90# weight), full-colour exterior ink. Pages: 68 Weight: 0.17 kg Dimensions (centimetres): 18.9 wide x 24.59 tall © 2011 RRP: £5.99

New product development is the lifeblood of modern business and it is important that companies make the most of the conveyor of new ideas. This book takes a light-hearted but useful look at new product development - the ingredients and the recipes from a master practitioner of the art of new product and service development.

Availability

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Also available on Amazon https://amzn.to/2ZzKoef

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