Howto Logistics Marketing
Author: Thom Poole ISBN: n/a Print Details: 4.25" x 6.88", perfect bound paperback, white interior paper (60# weight), black and white interior ink, white exterior paper (100# weight), full-colour exterior ink. Pages: 60 Weight: 0.1 kg Dimensions (centimetres): 10.8 wide x 17.48 tall © 2011 RRP: £4.99 |
Logistics are one of the most important elements in modern business, and marketers can influence this area of the marketing mix. This book offers an insight into the business and marketing implementations of logistics and distribution.
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